Loten
Commerce
Loten specializes in selling designer heating radiators for homes and apartments.
GOALS
Attract clients through the Instagram network
Attract new clients through the website
Increase the number of followers on Instagram;
Development of B2B direction (cooperation with design bureaus, interior designers and architects);
SOLUTIONS
1. Creating a targeted advertising strategy. Building a CJM (Customer Journey Map);
2. Setting up analytics systems and customized tags via Google Tag Manager to track target actions and customer movement through the funnel;
3. Describing the target audience and selecting targeting settings;
4. Creating advertising creatives in collaboration with a designer and writing advertising texts;
5. Launching test campaigns in the Facebook Ads advertising account;
Scaling working combinations (creative + text + settings);
RESULTS
Meta Ads:
B2C - 1456 Leads (2.6$ in average)
B2B - 792 Leads (3.8$ in average)
2.6$
Cost Per Lead (B2C)
3.8$
Cost Per Lead (B2B)
