The Rise of Online Delivery and Pickup in the Restaurant Industry
- Mikhail Drozdovski
- Oct 26, 2024
- 2 min read
In over 20 years of disrupting the restaurant industry, we’ve witnessed many changes, but none as dramatic or transformative as the surge in online delivery and pickup services. This shift isn’t just a passing trend—it has become the new foundation of the food and beverage industry in 2024.
Why Online Delivery and Pickup Are Critical for Your Restaurant:
60% of consumers now order delivery or takeout at least once a week. If your restaurant doesn’t offer online ordering, you’re virtually invisible to more than half of your potential customer base!
Restaurants that implement online ordering typically see a 30% increase in order volume.
70% of consumers would rather order directly from a restaurant’s website than through third-party delivery apps, allowing you to avoid high commission fees.
Online ordering has been proven to increase the average check size by 20%, as customers are more likely to add extra items when they can order at their own pace.
Success Story: "One Chun" in Phuket Old Town
Profile: A traditional Thai street food restaurant popular among tourists.
Challenge: Adapting to a significant drop in tourism during the pandemic.
Solution: We introduced a hybrid delivery and pickup model to capture the local market and maintain revenue.
Results (after 3 months):
80% of losses from the decrease in tourist traffic were compensated.
The share of local customers increased by 60%, helping establish a more sustainable customer base.
Brand awareness surged by 45% due to an improved online presence and visibility.
Why Online Ordering Is Essential in 2024
The reality is that in 2024, not offering online ordering is the equivalent of running a restaurant without a phone. You’re not just missing out on orders—you’re losing your competitive advantage in a rapidly evolving market. Restaurants that embrace the digital transformation are not only surviving but thriving by reaching more customers and increasing their operational efficiency.
Your Restaurant’s Future Is Digital
The future of restaurants lies in the digital realm. Whether you’re a fine dining establishment or a local eatery, adapting to online ordering is crucial for staying relevant and competitive. Don't let your customers migrate to competitors that offer a seamless online experience.
Let’s Take Your Restaurant to the Next Level
We believe our online ordering solutions are must-haves in today’s restaurant landscape. If you're ready to embrace the future, let’s discuss how we can work together to achieve your goals and help your restaurant thrive in the digital era.
