Why Every Restaurant Needs a Website (Even If You Have Instagram)

A common question we hear from clients is: “Why should I create a website when I already have Instagram?”

While Instagram is excellent for engagement and brand visibility, it has its limitations. The truth is, it’s not about choosing between Instagram and a website – they serve different purposes. A website for your restaurant is a powerful tool that complements your social media efforts, offering an additional channel to attract more guests. In fact, in Russia alone, there are around 550,000 monthly searches for information related to restaurant websites, menus, and hours of operation.

Instagram isn’t the whole internet. There are potential customers searching online for places to dine, and if your restaurant doesn’t have a website, you could be missing out on this valuable traffic. A website serves as the heart of your online presence, providing full control, in-depth analytics, and a professional appearance that social media alone can’t offer.

You might think: “I can showcase my menu in Instagram highlights.” True, but in 9 out of 10 cases, users struggle to clearly read menus through tiny, blurry photos. The menu is the most important part of any restaurant’s appeal. And no one enjoys squinting at a poorly photographed menu on Google Maps.

Now, imagine having a website that appears at the top of search results when people look for restaurants in your area. Your website can display your menu, allow customers to make table reservations instantly, and guide them towards choosing your establishment. Plus, your website is available 24/7, customized to reflect your brand’s voice and style.

If you’re ready to elevate your restaurant’s online presence, we’re here to help. Let’s collaborate to create a website that works as hard as you do.